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Our Story

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What Burning Out in Corporate America Can Teach You About Reinvention.

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In 2015, after 27 years in Human Resources, I hit the kind of burnout that makes you stare at your office plant, wondering if it’s figured out something you haven’t. I was convinced my Ficus was thriving thanks to its strict “no meeting Friday” policy.

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I didn’t know what I wanted next, just that it wasn’t another budget review, engagement survey, or board compensation meeting.

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Like many executives facing a transition, I Googled “career coach” and hoped for clarity. What I found was a lot of smart, well-meaning people, but very little designed specifically for experienced leaders trying to navigate a major career inflection point.​

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So I called friends who’d successfully made the leap.

 

Their stories were strikingly similar. They weren't relying on luck. They had a process. Like they’d been handed some secret playbook.

 

That’s when it hit me: maybe there was a playbook. It just hadn’t been written yet.

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So we wrote it.

 

That’s how Executive Transition Coaching (eTc) was born.

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We built a structured coaching methodology, supported by technology, designed for executives navigating career transitions. Over time, we expanded that platform to support executive coaching, mentoring programs, and leadership development initiatives. 

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The technology has evolved over the years. The mission hasn't:

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Help successful people develop and navigate meaningful transitions with confidence, clarity, and momentum.

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We're still building. Turns out reinvention doesn't end.

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