
Our Story
What Burning Out in Corporate America Can Teach You About Reinvention.
In 2015, after 27 years in Human Resources, I hit the kind of burnout that makes you stare at your office plant, wondering if it’s figured out something you haven’t. I was convinced my Ficus was thriving thanks to its strict “no meeting Friday” policy.
I didn’t know what I wanted next, just that it wasn’t another budget review, engagement survey, or board compensation meeting.
Like many executives facing a transition, I Googled “career coach” and hoped for clarity. What I found was a lot of smart, well-meaning people, but very little designed specifically for experienced leaders trying to navigate a major career inflection point.
So I called friends who’d successfully made the leap.
Their stories were strikingly similar. They weren't relying on luck. They had a process. Like they’d been handed some secret playbook.
That’s when it hit me: maybe there was a playbook. It just hadn’t been written yet.
So we wrote it.
That’s how Executive Transition Coaching (eTc) was born.
We built a structured coaching methodology, supported by technology, designed for executives navigating career transitions. Over time, we expanded that platform to support executive coaching, mentoring programs, and leadership development initiatives.
The technology has evolved over the years. The mission hasn't:
Help successful people develop and navigate meaningful transitions with confidence, clarity, and momentum.
We're still building. Turns out reinvention doesn't end.
